Something about tour pros playing in Scotland makes their marketing folks think “Hickory! How do we exploit that?” Actually, I shouldn’t be so glib. The Euro PGA always does interesting media and they put together the Hickory Challenge video (read those comments – many folks ask why can’t there be a hickory-only event?).
Below are a couple of hickory-themed things that came out during the Scottish Open. Perhaps we should invite Patrick Reed to the US Hickory Open?
Patrick Reed Discovers a Passion for Hickory Golf (Golfweek)