Detroit Couple To Make Hickory Shaft Wedges

File this under niche market.  A Detroit couple involved in several businesses has decided to start producing hickory shaft wedges as “retirement gifts.”  I guess that’s shorthand for they won’t be very playable.  Oh well, still an cool idea and maybe they’ll stumble upon something worth swinging. It seems like they’re going to call the company Ayers … More Detroit Couple To Make Hickory Shaft Wedges

NY Post Article Exposes Nike Golf Marketing Flub

The NY Post recently ran an interesting article on why Nike really failed in the golf equipment business – “Equipment failure exposes Nike’s absurd Tiger Woods lie“.  Surprise, it has a lot to do with Tiger Woods and overestimating the trend-consciousness of golfers.  I don’t think it’s 100% accurate, but it’s a good read anyway. Here’s my … More NY Post Article Exposes Nike Golf Marketing Flub

Louisville Unveils New Stewart-Inspired Irons

Mike Just of Louisville Golf recently sent out an email announcing the company’s much-anticipated Tom Stewart Heavy Sole model irons.  The entire collection is flanged and like Louisville’s recent Precision irons, the standard 7-club set is numbered 2 through 8. But (and this is a big BUT), this collection also offers an optional #1 Driving Iron (something I’ve requested for a … More Louisville Unveils New Stewart-Inspired Irons